Attention, all home sellers. Are you thinking of lowering the price of your home? Has it been on the market and it’s not sold or even been viewed by potential buyers?
Consider this. Remember the saying, “A picture is worth a 1000 words.” Think about that when you are listing your house!
Did you know 92% of buyers start their search on the Internet? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. I’d venture to say that the single most important factor in selling a home is good photography.
The first impression is essential. If buyers aren’t sold on the images they see online, they are almost guaranteed to move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.
Check out these side by side comparisons:
Next, I want to talk about what photos we DO NOT want in our listing. Here are a few things to avoid when choosing your listing photos.
1. Do not feature photos that have people in them, especially ones that are not dressed. Buyers want to envision what their home would look like with their family. Avoid excess clutter, clean the room, and avoid tenants in the room at all costs.
2. An aerial, or birds-eye, view of a home is a great feature to include in a listing for potential buyers to see the property and its surroundings. An arrow over a neighborhood doesn’t exactly help potential buyers get a view or feel of the listed property.
3. Highlight your home's best features and pay attention to the details. Showcasing a photo with a large stain in the middle of the room is going to have buyers running for the hills instead of focusing on that bright window and arched doorway. This is going to deter buyers from even wanting to see the house in the first place. Replacing carpet is an easy fix.
4. Declutter! I cannot say it enough. When you choose to sell your home, think of it as no longer your home, but a showcase to all potential buyers. Minimize what you have in the bathroom, the kitchen, and try to limit it to only a few items on the counter. Remove family photos. A buyer is going to come in and feel overwhelmed. Instead, we want them to envision their life in the home and make an offer.
These tips should help greatly improve the presentation to potential buyers interested in a new home. Call my cell, (352) 223-2486, and I'll get you started.
Josie prides herself as a "one-stop" resource for buyers and sellers. She commits to building and maintaining relationships to last by embracing her customer's goals as her #1 priority.